If you’ve ever dreamed of making money online, then you know that being properly optimized for the right keywords can make or break a website and its business. Ranking on the first page of the relevant search engine result pages, or SERPs, is a good place to be, and being the top link is the best place to be. Search engines send great traffic to such links, and the right website can convert that into revenue.
The trick is doing the right keyword research to either create a website around the right keywords and phrases from scratch or to re-optimize an existing online property for better alignment with words and search strings that will help it reach new levels of prosperity. Keep reading to learn 7 things to look out for when doing keyword research:
1) Search volume: How many people are looking up a particular phrase gives you an idea of the potential traffic and customer volume your website could have if it caters to that keyword. It’s also good to know if you’re considering a website that needs high volumes of customers to generate enough a business, which might be the case if you’re trying to operate a warehouse that ships things out. On the other hand, if your product or service is digital in nature, your need for traffic might not be so high.
2) Competition: How many websites are currently filling a niche factors a lot into your decision too. Jumping into the national car insurance category is a seriously uphill fight. Operating a business within your neighborhood that no one else does yet could mean you have room to yourself.
3) “Money” phrases: It’s not enough to find keywords that are being searched for, they need to have the possibility of people spending money too. Someone looking for a video on YouTube isn’t good traffic, but someone looking for vintage dolls and collectibles is someone thinking about buying something. Don’t just blow off anyone looking for something ‘free’ though, as you might find a way of delivering what they’re looking for in a free way and profiting off of your ad banner revenue, subscription list, or something else.
4) Local variations: If you operate a physical business, then this is a must. You might be intimidated by the competition in your city for ‘food trucks’ but also charmed by the search volume. If you can optimize for ‘food truck *neighborhood*’ for the community or part of town that you are in, then your food truck can do well, regardless of how things are around the region in general.
5) Off-shoulder keywords: If your website is already in the thick of the competition for its core keywords, are there closely related keywords that you could target? For instance, a photography studio or even a sign and banner making shop can both potentially branch out into framing prints and posters.
6) Long-tail keywords: Some Internet users type in entire questions into the search field. If you can answer those questions directly before anyone else does, you get a niche to yourself.
7) Seasonal swings: Not every keyword gets high search volume every month of the year. This is particularly true of things like Christmas or summer swimwear. Learn the niches you can pick out and possibly profit from once a year or so. Positioning yourself months in advance can mean beating out the latecomers.
Now that you know these 7 things to look for when doing keyword research, you should hopefully find the right opportunities to take advantage of making money online. However there are tools that can help you automate this process for you. There are free ones like Google Keyword tool or paid ones like Long Tail Pro. There are a lot more tools out there so make sure you read a Long Tail Pro Review to make sure this software will suit your needs.