The Things You Need To Consider Before Hiring an SEO Company

Assuming you have a great web design for your website, search engine optimization (SEO) is a marketing strategy that is capable of multiplying a company’s sales, in some cases, by a factor of 100. There are some businesses, however, that may not even benefit from having SEO carried out on their website. For this reason, it is vital to fully understand the benefits of SEO so that you can weigh up whether investing in SEO would be a good decision for your particular company Each business operates very differently which means some businesses will benefit more than others.

The best way to establish the potential value is to estimate the return on investment of your ideal SEO campaign. This starts with identifying the main keywords you wish to target as a company. Once you have a good list of ideas you can use various SEO tools such as Ahrefs to analyze the search volumes of these keywords. Obviously, those with the highest monthly search volumes have the greatest potential in terms of generating the most traffic. Remember, however, to consider other keywords with lower search volumes as some of these may have the potential to convert better than the more highly searched keywords. These also tend to be less competitive and therefore easier to rank for. For example, a keyword such as “toys” may generate a lot more traffic than a term such as “buy toys online”, but the latter is much more likely to convert as there is more buyer intent behind these kinds of phrases.

The next step is to put together a short list with the keywords that you feel would produce the best results for your company. Now assuming your website was ranking near the top of the search results for each of your chosen keywords, you can use the previously researched search volumes to estimate how many visitors you would get to your website as a result. From this, you can roughly estimate how many of those visitors would be converted into real paying customers or clients. The figure you arrive at should then be multiplied by the average price of your products or services. This will allow you to calculate the potential monthly revenue that could be gained as a result of ranking highly on the search engines. If this number is greater than the cost of hiring an SEO company to carry out the work, then SEO would likely be a worthwhile investment to make. Companies selling high ticket items may not even have to generate much web traffic in order to make a healthy ROI as they do not have to sell as many of their products to make a profit.

If after the steps above you have established that SEO would be a worthwhile investment for your company, you must now focus on finding a company capable of delivering the results. SEO will be of no benefit if high-level rankings are not achieved. Moving from page 5 to page 2 on the major search engines may seem like a big improvement but if the website is not near the top of page 1 then it is unlikely for you to see real results. You, therefore, must find a company that is capable of ranking websites at the top of the search results for keywords similar in competitiveness to those you have chosen. If the SEO company cannot show you any proof of their previous rankings, they may be one to stay away from because you cannot be certain of their ability to help you with your SEO campaign.

Once you have decided on an SEO company that you are confident can deliver, all you have to do is monitor their progress and stay patient. Ranking in the search engines can be a lengthy process. In most cases, this may take up to around 6-12 months depending on the competitiveness of the keywords and the website’s current position in the search results. Just keep in mind that SEO is a long-term investment and that after the work has been done, your website will be producing a solid return on investment each month. If your company is considering investing in an SEO strategy, visit for more information.

The Benefits Of SEO For Businesses


Every business needs to consider an SEO expert and how they can help their business. If you have a website for your business then SEO can help you drive sales and traffic to your company. If you are not convinced that an SEO strategy is something that you need, you should consider all of the benefits that it offers to businesses.

Get An Edge On The Competition

If you are in a market where your competitors do not have websites then SEO can give you the edge. Millions of people each day turn to the internet to offer them a solution or to find businesses in their area. If you live in Brooklyn then we recommend hiring a Brooklyn SEO company to help you figure out the best keyword to go after. Having your website that is ranking well allows people to find you and not your competitors.

Cost Effective Means Of Advertising

SEO does not have to be a large expense if you do it correctly. Most businesses will look at hiring an SEO professional to create and implement their SEO strategy, but this is a fraction of the cost that you would be spending on traditional marketing. If you feel confident that you could complete SEO yourself then you will also save money, but this is generally not recommended.

The only cost that you will have when implementing the SEO strategy is the hiring of your SEO professional. There are no fluctuating marketing costs as seen with PPC marketing. Additionally, the increase in traffic you will see will lead to an increase in conversions and sales.

Management Of Your Online Reputation

The internet has provided consumers with a platform to discuss businesses that they have used and your business could be out there already. The problem is that without an SEO strategy you are going to have to find all the instances where your business has been discussed and address them individually. This will take a lot of time and that time could generally be spent on other aspects of your business.

When you have an SEO strategy your business will be in the search results for your niche. This allows potential customers to find your official information. You will also be able to create an area for reviews where you can easily and efficiently address any concerns that your customers have.

Increase Your Market Reach

Increasing your market reach is important because it increases the number of customers you could potential have and this will increase your revenue. If you are based in one city, there is no reason why you cannot service another city or offer your products and services to people in another country. Search Engine Marketing helps you to target new markets and will increase your global visibility.

If you do not want to reach a market outside of your city of operations then you can increase the number of people in your city that see your business. Traditional marketing methods are limited in their exposure and will not be able to offer you the target market that you want. With SEO you can target people looking for your market in your city, which will give you better conversions.

Increase The Usability Of Your Website

The usability of your website is vital to success in the online market because Internet users are impatient. If your website does not load quickly or it is hard to navigate then the user will look elsewhere. When you implement an SEO strategy you will be looking at the technical aspects of your site such as load speeds and navigation. This will help you streamline your site and make it easier for your users, which will increase the amount of time they spend on the site.