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Social networking websites have become popular for both business and personal use. You can use social networking sites in your personal life to keep in touch with family, friends and classmates. Social networking sites allow you to upload pictures, share links, post your status and send messages to other users. Family members who live far away from each other may find social networking an optimal way to feel in touch with loved ones.
Businesses can also benefit from using social networking as part of their marketing efforts. Social networking costs little to no money and allows businesses and target consumers to communicate directly. Companies can use social networking websites to offer coupons and special deals to consumers.
It is important for business owners and marketing professionals to use social networking to its full potential. Unlike a print ads, social networking should not always go after the hard sell. Social networking can also be used to engage in conversations with prospects, make networking connections, follow trends and share industry links.
Social networking can also be used to promote blog posts, find attendees for events and to connect with other people who attend industry tradeshows. Social networking really opens up a directly line of communication between prospects and clients that never existed before the Internet age.
There are hundreds of social media websites out there but Facebook, Twitter and MySpace. In addition to signing up for various social media sites, business owners maybe be interested in using discovery engines such as StumbleUpon as an additional way to share articles and gain a following.