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The search engines have created a method of matching surfing words with webpage words. While the system isn’t perfect, it is one way a business can generate some traffic. Taking a good look at your business keywords is essential at capturing the attention of surfers.
One tip is to consider exactly what your business is selling. There is the straight forward term of the name of the object or the service. But then there is also the more obscure terms or descriptions of the product or service. To get the most effective use out of the object, your business will need to utilize both types of words to grab the most amount of attention. But even here, it is not the number of words you use but the quality of what you are presenting that yield higher results.
Variety of words is more effective than constant repetition of the same word. Incorporating different but related types of description broadens the number of searchers. Instead of just one or two keywords, you business should use at least three or four and variations of the keywords. Just be careful at not over saturating with just keywords, the search engines do not like these types of results.
Finally, keep your keywords very simple. Don’t try to include obscure terms unless they are a specific part of the product name. Obscurity can hurt the traffic you receive from the engines. It is one thing to be different but quite another to have a search term no is really looking for.